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Novex is a hair cosmetics brand of the large Brazilian company Embelleze. Novex is based on Brazilian keratin, which is the basis of the secret of the beautiful hair of all Brazilians. Novex is a whole system for hair treatment and care. Novex cosmetic products are great for chemically treated hair, eg after coloring, permanent or after excessive heat. Perfect and regular hair treatment is the key to maintaining silky and healthy hair. Try Novex hair cosmetics with Brazilian keratin.