When Arnie Miller (founder of Matrix) realized in 1990 that nature could be used to protect and nourish hair, he launched the Biolage range. It was a pioneering salon brand, which not only used plant ingredients, but also believed in the power of nature acting on the well-being of hairdressers and their clients. The products really worked, brought wonderful results and at the same time were gentle on the hair. The Biolage line has captivated hairdressers around the world.
Today, the Biolage brand is recognized worldwide as a leader in the field of professional hair care, and its reputation continues to grow. We believe that this is because Biolage is constantly improving and taking hair care to a new level. Biolage are top effects and professional quality products powered by plant ingredients.